Broadcast and Print Media Workshop for Heritage Advocates Dates / Times 2017-01-21 to 2017-01-21 (09:00 to 16:00) Organization Calgary Heritage Initiative Society Type Single Day Community HSCA 1320 - 5th Avenue NWCalgary, ABT2N 0S2 The Calgary Heritage Initiative (CHI) invites you to join us for a one-day interactive workshop for heritage advocates, to teach you the ins-and-outs of how the media works. Learn how to be prepared with your message and gain confidence in your delivery when newspaper, radio or television reporters seek reaction to a breaking news story like an impending demolition or protection through heritage designation. Train to be a media spokesperson, develop the skills to proactively plan, initiate and sustain successful relationships with the media. Learn how to develop interesting story ideas and pitch your stories to the media. Practice delivering key messages with soundbites and quotable quotes on camera. Receive a media contact list, tailored for heritage in Calgary; learn how to use it and keep it up to date. Consider how media relations fits with your social media strategy and what reporters are looking for from your on-line presence. Heritage advocacy is strengthened when our message is repeated. By working together, we will identify common objections to heritage preservation and brainstorm concise, credible, compelling and consistent responses. Sponsored by CHI, the Hillhurst Sunnyside Community Association with funding from the Calgary Foundation. Cost $25. Registration is limited. Email contact@calgaryheritage.org .
Event Details. Location:
HSCA 1320 - 5th Avenue NW, Calgary